Resources
Guides
Industry-specific guides and eBooks for your content-led growth strategy.
9 resources in this category.
State of B2B Content Marketing 2026 — Cross-Vertical Report
Seven industries, ~14,000 company websites, one finding. Across every B2B vertical we measured, content is run as a publishing habit, not a revenue operation. The aggregate read across construction, manufacturing, fintech, asset management, life sciences, education and pharma.
Read ReportThe Ultimate AEO Guide (2026)
The deepest interactive guide to Answer Engine Optimization — how AI engines select, cite and recommend sources. Built on 28 industry reports with the foundational research and 2026 data, plus interactive scorecards, calculators and a platform decoder.
Read the GuideThe State of Content Marketing in Pharma 2026
Empirical analysis of 1,994 pharma & biotech companies. 90.9% have no meaningful content marketing. See the full data and the 4.3% who are winning the digital share-of-voice war.
Read ReportThe State of Content Marketing in Education 2026
First-party analysis of ~2,000 education company websites and ~1,000 marketing job posts across 47 countries. The funnel is badly top-heavy, AI search has rewritten discovery, and the bottom of the funnel is almost ownerless.
Read ReportThe State of Content Marketing for Manufacturing 2026
Diagnostic of ~2,000 manufacturing websites, a ~290-company deep dive, and ~1,000 marketing job postings. An industry that has learned to publish, but not yet to convert — and the infrastructure layer one move away from compounding returns.
Read ReportThe State of Content Marketing for Fintech 2026
Four independent lenses on ~2,000 fintech companies: maturity audit, execution deep-dive, ~500-company performance benchmark, and ~1,000 marketing job postings. A sector that has learned to publish but not yet to convert, prove, or be specific — and where the AI-search opportunity is wide open.
Read ReportThe State of Content Marketing for Life Science Companies 2026
Original analysis of ~2,000 life sciences companies (biotech, pharma, MedTech, diagnostics, CROs/CDMOs) and 1,000 marketing job posts. An industry rich in credibility and craft — and poor in conversion and distribution. The authority is real; the machine to turn it into pipeline isn't built.
Read ReportThe State of Content Marketing for Asset Managers 2026
A website-by-website analysis of 1,600+ asset management firms and a 500-firm digital-marketing benchmark. An industry that validates but does not convert — 3 in 5 firms run a brochure, ~1 in 28 run a content system, and AI search is wide-open white space outside five mega-brands.
Read ReportThe State of Content Marketing for Construction Companies 2026
A 2,000-website maturity audit, a 500-domain performance benchmark and 557 marketing job postings. The industry splits cleanly into thirds — two-thirds absent or superficial, only 1 in 3 active — and even the active cohort publishes top-heavy, decision-light content that rarely connects to pipeline.
Read Report