B2B Marketing Automation Agency
Marketing Automation Consulting
Scale Faster with Custom-Built Marketing Automation
Cut marketing costs by 30–60% and reclaim 10–20 hours per week
We're a B2B marketing automation agency helping SaaS and professional service companies replace manual work, disconnected systems, and leaky pipelines with practical, revenue-focused automation.
Lower CAC and CPL without increasing spend
Faster testing and rollout of content and outreach
Cleaner CRM data and better lead quality
Fewer dropped leads and stalled conversations
Stefan Kalpachev
Founder of Content RevOps Movement
Book a free 1:1 marketing automation strategy call
Tools we use to build your automation stack
5 Signs You Need Marketing Automation Consulting
Most teams don't have a marketing automation problem. They have a systems problem.
"We've got tools everywhere, but nothing really works together."
Translation: You're not under-tooled. You're over-fragmented. Data lives in too many places, automations break silently, and no one trusts the numbers enough to act on them.
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"Our CRM is full of leads, but sales says none of them are good."
Translation: Incomplete records, missing context, and outdated fields make qualification guesswork. Without clean enrichment and scoring, marketing hands over noise and sales wastes time.
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"Content takes forever, and we're not even sure it's doing anything."
Translation: Research, writing, publishing, and distribution are all manual. That means slow cycles, inconsistent output, and content that expires the moment it's published.
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"We get interest, then… nothing happens."
Translation: Leads respond once, stall, or disappear. Follow-ups fall through the cracks, context is lost, and no system flags what matters most.
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"Our reps are busy, but deals aren't moving."
Translation: Sales spends time chasing low-intent conversations because there's no prioritisation, no segmentation, and no clear signal of buying readiness.
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"We know we're wasting money, we just don't know where."
Translation: Inefficiencies hide in handoffs, duplicated work, missed follow-ups, and poor targeting. They don't show up as a single line item, but they quietly compound every month.
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How Our Marketing Automation Consulting Works
Step 1. Marketing Automation Audit
We review your current infrastructure end-to-end:
- •CRM setup and optimisation
- •Lead tagging and segmentation
- •Content workflows
- •Lead generation systems
- •Scoring and qualification logic
- •Gaps between marketing and sales
This forms your marketing automation project plan.
Step 2. Marketing Automation Project Plan
Step 3. Build and Scale
Marketing Automation Case Studies & Templates
Below are examples of automations that consistently deliver results.
Each one maps directly to revenue, not vanity metrics.
Automated content research and planning
We automate market research, SERP analysis, and content prioritisation so teams stop guessing and start publishing what converts. This is how you harness marketing automation for B2B content marketing.
Content repurposing and multi-channel distribution
One core asset becomes blogs, LinkedIn posts, newsletters, and outreach snippets automatically.
CRM data enrichment and hygiene
We clean, enrich, and standardise CRM records automatically.
Automated lead qualification and scoring
Leads are scored based on behaviour, intent signals, and fit, not gut feeling.
Sales handover with complete lead profiles
Every qualified lead reaches sales with context, activity history, and intent signals.
Personalised outreach at scale
We automate LinkedIn and email outreach using engagement data, not scraped lists.
Marketing Automation
for
SaaS
Regardless of industry, we provide marketing automation consulting that delivers.
Reduce costs by removing manual work
We remove repetitive tasks, duplicated effort, and handoff failures that stem from common marketing automation mistakes.
Launch and test automations faster
We follow best practices in marketing automation by starting with MVP builds, guided by a clear marketing automation project plan.
Scale output without hiring more people
Automation takes over the work that normally requires extra headcount or agencies as you grow.
Improve lead quality and prioritisation
We enrich, score, and segment leads automatically so sales focuses on the conversations that actually convert.
Increase marketing automation ROI
We connect what you already use and automate only what matters, keeping your system simple and measurable.
Who You'll Work With
Your Dedicated Marketing Automation Consultant
You'll work directly with a consultant who:
- Specialises in B2B SaaS and professional services
- Understands long sales cycles and trust-driven buying
- Builds systems founders can actually run
- Treats content and automation as revenue infrastructure
No account managers. No handoffs. No black boxes.
How to Get Started
You can work with us via:
Option 1
Standalone Marketing Automation Consulting
Expert guidance on your automation strategy, tool selection, workflow design, and implementation — without committing to a full engagement.
Option 2
Full Marketing Automation Agency Services
Automation as part of a complete done-for-you system — integrated with content marketing, lead generation, demand generation, or inbound.
Choose your entry point below:
Content Marketing
Automation built into your content engine — research, repurposing, and distribution on autopilot.
Learn moreLead Generation
Automate lead capture, scoring, enrichment, and handover so nothing falls through the cracks.
Learn moreDemand Generation
Build automated demand engines that nurture, qualify, and convert at scale.
Learn moreInbound Marketing
Automate inbound workflows from first touch to closed deal with full visibility.
Learn moreFrequently Asked Questions
Everything you need to know about working with us.
A B2B marketing automation agency designs and implements systems that reduce manual work across marketing and sales. We focus on connecting tools, improving data quality, and automating content, qualification, and handoffs so growth costs less and scales more predictably.
Marketing automation consulting starts with diagnosing the system, not installing tools.
Software executes tasks. Consulting fixes workflows, data, and decision logic so automation actually works.
Most failures come from skipping this step.
You should work with a marketing automation consultant when:
- Leads are inconsistent or low quality
- Sales follow-ups fall through the cracks
- Your CRM data can't be trusted
- Manual work slows content and outreach
At that point, automation becomes a revenue lever, not a distraction.
The most common marketing automation mistakes include:
- Automating broken processes
- Poor data quality for marketing automation
- Tool sprawl without ownership
- No lead scoring or prioritisation
- No clear marketing automation KPIs
Automation amplifies whatever system already exists, good or bad.
Every engagement follows a clear marketing automation project plan:
- Audit current systems and workflows
- Identify high-impact, low-risk opportunities
- Build and test MVP automations
- Measure results and scale selectively
This keeps complexity low and outcomes measurable.
Marketing automation ROI usually comes from cost reduction before revenue lift. Clients typically see:
- Fewer hours spent on manual work
- Better lead quality and prioritisation
- Fewer dropped conversations
- Faster sales cycles
Revenue impact follows once the system stabilises.
We define success using practical marketing automation KPIs, such as:
- Time saved per week
- Lead-to-opportunity conversion rate
- Speed of follow-up
- Data completeness in CRM
- Sales acceptance rates
If it can't be measured, it doesn't get automated.
Yes. We specialise in harnessing marketing automation for B2B content marketing. That includes automating research, repurposing, publishing, distribution, and lead capture so content becomes a business system, not a time sink.
You'll work directly with a marketing automation expert, not an account manager. That means fewer handoffs, clearer decisions, and faster execution.
Both. We offer standalone marketing automation consulting as well as ongoing optimisation as part of a broader RevOps or content system.
A marketing automation consultation focuses on:
- What's broken today
- What's worth automating first
- Expected impact and timelines
- Whether we're a good fit
No pitches. No pressure. Just clarity.
Ready to See What Marketing Automation Could Actually Do for You?
If you want clarity on:
- What's broken
- What to automate first
- What results are realistic
- What to ignore