We help SMBs and startups that win business on trust, referrals, and long sales cycles build their first real demand engine.
Paid ads
$48,000
plus a typical agency retainer of $72,000 a year to run it
After 12 months: Nothing. The leads stop the day the spend stops.
Outbound SDR
$252,000
3 reps at $7,000 a month, fully loaded
After 12 months: A list, and the knowledge walks out with the rep.
Content RevOps engine
$24,000 to $50,400
from $2,000 to $4,200 a month, month to month
After 12 months: A content library, a clean CRM, and rankings that keep producing.
Projected revenue from those leads, twelve months
$360,000
Trusted by founder-led and lean-team companies
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You built the business on relationships. The network only stretches so far, and it shrinks the year you need it most. One $100M company we watched tried to buy the demand back at $50k a month in ads. It could not.
What we do: build the channel that replaces referrals. Buyers find you, learn to trust you, and book the call themselves.
A form tool here, a newsletter tool there, a CRM nobody opens. Leads fall through the cracks between them, and marketing gets blamed for a plumbing problem.
What we do: wire everything into one clean system first, then send demand into it.
Your buyers already ask ChatGPT who to hire. Fewer than 1 in 50 marketing candidates can win those answers, so you cannot hire the skill even if you wanted to.
What we do: build the AI capability into your systems, so you never have to staff it.
The whole function is one person, or the founder after hours. Anything that needs a department breaks the week that person is away.
What we do: automate capture, nurture, and follow-up, so the engine works when you do not.
Every paid lead makes the next one more expensive, and the day you stop paying, the leads stop. Rented attention is a treadmill.
What we do: build assets you own that keep producing after the invoice is paid.
Probably true: 70 percent of the 1,700 demand gen agencies we studied run no demand engine of their own. Your skepticism is statistically correct.
What we do: publish everything. Our research, our rankings, our prices. Read our content
You do not need to understand marketing to own a working engine. AI does the heavy lifting. Your knowledge is the fuel. The CRM keeps score. Here is the whole build.
We talk to you and your best customers, map who actually says yes to a deal, and find the exact words your buyers use when they search.
You get: a plan in plain language that your sales conversations can run on from day one.
CRM set up or cleaned up, usually on HubSpot. Every lead gets caught, scored, and followed up automatically instead of dying in an inbox.
You get: a system that never forgets a lead.
You talk, we extract. The questions your buyers really ask get answered under your name, with the proof a careful buyer needs to pick you. This is the fuel for everything else.
You get: a content library you own outright.
Publishing, distribution, personalisation, updates: search, AI answers, LinkedIn, email, and webinars, all run by AI agents inside your systems with a senior human on the judgment calls. This is where a small company gains the most from AI: the output of a marketing department, without hiring one.
You get: a function that runs without new headcount.
Every page and email is tracked in your CRM to the deals it touched. No mystery, no vanity metrics.
This is not a borrowed statistic. We ran the study ourselves this year. We looked at roughly 14,000 company websites across 7 industries, and we reviewed 1,700 demand generation agencies to see whether the people selling growth actually run an engine of their own.
Here is what we found, and why it is an open door for a company your size.
2 of 3
companies in a typical B2B vertical publish nothing of substance, or do it by accident. Consistent presence, run as a system, is a differentiator before quality even enters the picture.
The State of B2B Content Marketing 2026~100x
is what the top tenth of companies earn in organic search value versus the median, at the same revenue band. Roughly $39,000 a month against $4,200. The winners built infrastructure, not bigger budgets.
The State of B2B Content Marketing 2026<1 in 50
marketing job posts mention AI search, while buyers increasingly take their shortlist from an AI answer. The companies that build for it now are competing against almost no one.
The State of B2B Content Marketing 20261 in 6
is the share of the average content library that actually helps a buyer decide. The middle of your market's funnel is empty, and whoever fills it wins the committee.
The State of B2B Content Marketing 2026What this means for you
Almost nobody in your market has built a real demand engine, and almost nobody serving your market runs one either. So you do not have to outspend anyone to win the ground, and the first company to build properly takes ground that is hard to take back.
| Spec | Paid ads | A marketing hire | A Content RevOps engineOurs |
|---|---|---|---|
| What you pay | Ad spend plus fees, rising every quarter | $6,000 to $10,000 a month for one person | From $2,000 a month |
| What you get | Clicks while the spend runs | One skill set, stretched thin | The whole function, built and running |
| When you stop paying | Leads stop the same day | The knowledge walks out the door | The engine keeps producing. The assets are yours |
| Who does the work | The ad platform's algorithm | One overloaded human | AI agents plus senior judgment |
| After 12 months | Nothing you own | Maybe a process document | A compounding asset you keep |
You do not have to buy the whole engine on day one. Each module is a tangible build that lifts your lead gen on its own, priced for your size, and designed to snap into the full system later.
Dedupe, enrich, and segment the contacts you already have. Most SMBs are sitting on years of leads nobody nurtures.
Capture, scoring, nurture, and alerts wired into one stack, so leads stop falling through the cracks.
We run your first webinar end to end at no cost: topic, speakers, promotion, follow-up. If it fills your pipeline, we keep going from $1,800 a month.
Your expertise, extracted and published under your name, built to earn citations from the AI assistants your buyers ask.
Comparison pages, proof packs, and cost answers that let a non-salesperson close like a trained one.
Everything on this page, built from scratch and run for you.
We do not work with every SMB, and this is the honest checklist.
K-12 EdTech SMB
A rebrand wiped out 80 percent of organic traffic. The rebuilt engine delivered +4,500% organic traffic, +514% inbound leads, and 32 sales-qualified leads in the first month.
early-stage startup, team of two
Cost per lead from $150 to about $45, paid spend cut in half while leads rose, $15k in new monthly recurring revenue from organic sign-ups.
small expert-led firm
Cost per lead from around $500 to $10. Customer acquisition cost from $2,500 to $600. Their clinician, not a salesperson, books 2 to 3 demos a week off what the system hands her.
boutique fintech intelligence firm
Inbound from ~15 to 120-150 leads a month, cost per lead under $15, sales cycle down about a third, 22 percent of inbound now arriving from AI assistants.
founder-dependent water tech company
Webinars into their own network produced an estimated $2.5M in influenced pipeline, with about 90 percent of new leads fitting the ICP.
Content RevOps is itself a small company. The engine we build for clients is the engine we run: AI agents handle our research, drafting, publishing, and CRM upkeep, with Stefan Kalpachev supervising every judgment call. That is how a team this size published research on 13,600 company websites and 1,700 agencies this year. When we studied those agencies, 70 percent ran no demand engine of their own. Ours is public: this page is its output.
"Small companies do not need more marketing. They need infrastructure that works while they sleep."
First-hand research, plain-language guides, and the shortlists we publish even when they help you compare us. Nothing gated.
First-hand research
Seven industries, close to 14,000 company websites, checked one by one. The gap between the top tenth and everyone else, in numbers.
First-hand research
1,700 agencies checked against the thing they sell. Most run no demand engine of their own, and three quarters publish no pricing.
The best demand generation agencies for small and mid-sized businesses in 2026
OpenThe best demand generation agencies for startups in 2026
OpenOri Learning, Radius, Behavior Advantage, Banking Crowded, Aquanuity, FacilityGrid
OpenReports, benchmarks, infographics, and tools in the open library
OpenPricing
75 percent of the 1,700 agencies we studied publish no pricing. Ours is public, and SMBs and startups get roughly half our standard rates. For scale: one mid-level marketing hire runs $6,000 to $10,000 a month, and the AI and systems skills are not included.
All the research, guides, shortlists, and case studies on this page. Plus free pilots: we run your first webinar end to end at no cost, so you can judge the work before spending a dollar.
Free pilots available
What's included:
Work directly with Stefan to diagnose where growth leaks, map your buyers, and design the system your team executes. Standard rate $4,100; lean teams pay the reduced rate.
SMB and startup rate
What's included:
Best for:
Companies with someone who can execute, needing the strategy and the blueprint.
The full engine, built from scratch and run for you: positioning, connected stack, content operating system, AI-run distribution, CRM-tracked revenue. Standard rate $8,500; SMBs and startups pay the reduced rate. Month to month, and you own everything we build.
SMB and startup rate
What's included:
Best for:
Teams ready to replace referrals and rented channels with infrastructure, without hiring a department.
Book a call and we will walk through how you grow today, show where the leaks are against our benchmark data, and sketch what a ground-up engine looks like at your size and budget. No deck, no juniors, and the prices are already on this page.
