The channels that grew you are getting expensive

    You grew on ads, events, and an outbound team. They still work, and they reset to zero every month. We build the channel you own: content that keeps producing, wired into your CRM, and measured in pipeline.

    See where your pipeline leaks

    The same library, before and after it gets a job. Drag the divider, and it too.

    Trusted by

    Lucid logoGRC logoKing's College London logoFacilityGrid logoWestlab logo

    Rented growth got more expensive

    Paid search, sponsored events, more SDRs: all of it rents attention, and each year the same result costs more. Your buyers changed too. They research for weeks, , and only talk to sales late. Owned content is the sustainable version: it earns rankings, citations, and referrals that keep working after the invoice.

    Leads per month · indexed · 24 months Content you own Paid + SDRs

    Owned also makes paid work harder

    Organic → paid lift3.5×
    Paid → organic lift1×

    The sustainable channel is the one you own. Source: The State of B2B Content Marketing 2026; Yang and Ghose, Marketing Science.

    All three grow you. Two rent what you could own. We still run paid where it closes. We do not let it be the engine. Source: State of B2B Content Marketing 2026; Lucid case study.

    We are not your next agency

    We do not want the whole marketing brief. We build one thing well: a system that turns your content into pipeline you can trace. It lives inside the CRM you already run, and it .

    Deal record · Meridian Systems
    First touch · the benchmark reportorganic search
    Returned · pricing and comparison8 days later
    Sequence email · ROI model openedby the buyer
    Call booked · source capturedin your CRM
    Deal created · $48,000traced to the report
    every touch on the record, reported in deals

    Open any deal and the pages that carried it are on the record. That is what reporting in meetings and deals, not clicks, actually looks like.

    Systems, not scattered channels

    Most mid-market teams run content, the CRM, and sales enablement in separate lanes, with three versions of the truth. We connect them: one strong asset , wired to your CRM by , with one definition of a good lead and one scoreboard everyone reads.

    Call transcript · min 14

    Buyer: "Honestly we just need to know it will not blow up our existing stack."

    Buyer: "Who else at our size has done this?"

    2 recurring questions tagged
    Content RevOps · runningsource captured in your CRM

    What we connect

    Your content
    Your CRM
    Your tools
    AI agents

    The system

    one flagship asset at its core

    1 asset → 20+ outputs

    Where it lands

    Search result
    AI answer
    Seller sequence
    Database wake-up

    listening for signals…

    What changes when the system connects

    01

    Content you can defend

    One report a month shows what went out, who it reached, and what it produced, in dollars.

    Monthly report · one page
    Content-sourced pipeline
    $412,000
    Best page
    the comparison · 9 deals touched
    Next build
    what the data says buyers asked for
    02

    One version of the truth

    , captured in your HubSpot, Salesforce, or Marketo, so marketing and sales stop arguing.

    Qualified leads · reconciled
    Automation tool
    512?
    Agency dashboard
    340?
    One written definition, agreed
    190
    source captured at the record
    03

    Your database wakes up

    . Lucid put 30 to 35% of stalled deals back into play this way.

    Dormant database · waking up
    Old enquiries · 1,840 contactsselected
    Closed-lost deals · 312 contactsselected
    Benchmark report sentsegmented, personal, no pitch
    Reply · "Good timing, we shelved this in Q1"routed to sales
    Deal reopened · $64,000source: database wake-up
    Lucid: 30 to 35% of stalled deals reactivated

    The contacts are already in your CRM. They needed a real reason to reply, not another check-in.

    04

    Sales opens what marketing makes

    , placed in the sequences your reps already run.

    Seller sequence · step 2 of 4
    Attachment
    the comparison your buyer asked for
    Opened
    3 minute read · before the call
    Replies
    3 to 4% → 14 to 18%

    Mid-market teams who did this

    Lucid

    Financial software

    Reply rates from 3 to 4% up to 14 to 18%, meetings up 65%, and $2 to 2.5M of content-influenced pipeline, with the same team.

    18%
    reply rate
    65%
    more meetings
    $2.5M
    influenced pipeline
    Read the case study

    GRC

    Data centre cooling

    2.3x conversion and early drop-offs down 40% after sellers stopped teaching the basics on every call.

    2.3x
    conversion
    40%
    fewer drop-offs
    $1M+
    attributable revenue
    Read the case study

    King's College London

    £21,000 decision

    £6M attributable revenue, about 20% of online programme revenue, with organic traffic up 164%.

    £6M
    attributable revenue
    20%
    of programme revenue
    164%
    organic traffic
    Read the case study

    Where does your growth leak?

    Book a call and we will walk through where content, your CRM, and sales fall out of sync, and what a connected system looks like at your size.

    Get a complimentary audit