Find the gaps in your content —
and turn it into a revenue system
Most B2B companies don't have a content problem. They have a content operations problem.
Blogs that don't convert.
Social posts that go nowhere.
Traffic with no pipeline impact.
Leads that stall, ghost, or never turn into revenue.
What this audit is (and isn't)
This is not a surface-level SEO scan or a generic "content report."
It's a deep operational audit of how your content performs across:
We look at your content the same way your buyers experience it — across the full journey, long before they ever speak to sales.
Why we built this
AI has made content cheap.
Strategy has not kept up.
Today, almost anyone can publish blogs, posts, emails, and guides. But most companies still treat content as:
We believe content is not decoration, it's infrastructure.
Used properly, it becomes a sales layer, a nurture engine, and a pipeline system working 24/7.
Learn more about our approach →What happens when you don't fix this
If your content isn't doing real work, you're paying the price in ways that aren't obvious on a dashboard.
Over time, this compounds into:
Higher CAC • Lower margins • Marketing that feels risky and unreliable
This audit is designed to surface those hidden leaks.
How we actually do it
The methodology, uncovered. Seven mechanics, not seven labels.
Live AI probes
We ask ChatGPT, Perplexity, and Google AI the questions your buyers ask, and screenshot who gets recommended, who gets cited, and where you appear (or don't).
Search reality, in dollars
Your rankings, near-wins, and gaps, priced at what that traffic would cost you in ads. Not positions; money.
Page-by-page inventory
Your top 10 content pages tagged by type and funnel stage, screenshotted, and critiqued for layout, UX, and readability.
Conversion path walkthrough
We follow your content the way a buyer does and record where the journey breaks.
Distribution and social review
What earns attention, what is wasted effort, and which patterns repeat.
Lead flow and reuse
Where captured leads go, what nurtures them, and which existing assets could be doing revenue work today.
Benchmark scoring
Your content scored on the same dimensions as our industry benchmarks, so every finding has a “versus your market” number attached.
Scored against your industry
Your audit doesn't compare you to best practice. It compares you to your industry.
We've audited 14,000+ company websites for our State of Content Marketing research across manufacturing, life sciences, pharma, fintech, education, and construction. Your audit places you on those distributions:
The benchmark tools give you the distribution. The audit puts you on it, with the findings behind your position.
We put numbers on it
Findings without figures are opinions. Every audit quantifies the leak.
paid-equivalent value of rankings left to competitors
buyer questions where AI recommends you
of content pages with no next step
benchmark score, against an industry median of 34
Figures from recent audits, anonymised.
What the deliverable looks like
Redacted spreads from recent audits. Client and competitor identifiers removed.
What you'll receive
A clear, actionable audit delivered to your inbox.
No fluff. No generic templates.
Who this is for
This audit is best suited for:
If trust, education, and relationships matter in your sales process, this will be relevant.
Questions people actually ask
Get your Content RevOps Audit
There's no call to book. No sales pitch on submission.