01
Publishing cadence
How many blog or insight posts have you published in the last 12 months?
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Interactive benchmark · 2026
How does your construction marketing stack up against the 2026 benchmark?
Twelve numbers. Ninety seconds. Built on the dataset behind the State of Content Marketing for Construction 2026 report — 500+ construction firms benchmarked across cadence, proof, conversion and hiring.
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0/12 answered
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The twelve numbers
02
Proof on site
How many case studies or project write-ups live on your website?
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03
Conversion paths
Roughly what % of your key pages have a clear CTA or contact path?
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04
Resource hub
Do you have a structured resource / learning centre (not just a blog)?
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05
Decision-stage assets
Tick the ones live on your site today.
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06
Marketing investment
How many marketing hires have you made in the last 12 months?
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07
Inbound lead share
Roughly what % of your leads are sourced from inbound or content?
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08
Organic keyword footprint
Roughly how many keywords does your site rank for on Google? (Free check: Semrush or Ahrefs)
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09
Monthly organic traffic
Roughly how many monthly visitors does your site get from Google?
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10
Active marketing channels
Which channels are you actively running right now?
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11
Content formats in play
Which content formats do you actively produce?
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12
Annual marketing spend
Roughly what's your total annual marketing budget? (USD, all-in: people, agencies, ads, tools)
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Your scorecard
Construction marketing score
—/100
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Fill in the twelve numbers to see where you sit against the 2026 construction marketing benchmark.
Top 3 fixes — ranked by gap
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Fill in the twelve numbers above and the biggest gaps will surface here, in order.