Interactive benchmark · 2026

    How does your pharma content stack up against the 2026 benchmark?

    Twelve numbers. Ninety seconds. Built on the dataset behind The State of Content Marketing in Pharma 2026 — ~2,000 pharma sites audited, a ~600-domain performance benchmark, a ~250-company active-cohort teardown and ~1,000 verified marketing job postings.

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    0/12 answered
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    The twelve numbers
    01
    Publishing cadence
    How many articles, scientific explainers, whitepapers or HCP-facing pieces have you published in the last 12 months?
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    02
    Buyer proof on site
    How many case studies, named customer outcomes or HEOR-style proof points live on your website?
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    03
    Stage-appropriate CTAs
    Roughly what % of your content pages offer a next step matched to what the reader just read?
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    04
    Resource hub
    Do you have a structured resource / insights hub with topic filtering and search (not a date-ordered news feed)?
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    05
    Decision-stage assets
    Tick the ones live on your site today.
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    06
    Marketing investment
    How many dedicated marketing or content hires have you made in the last 12 months?
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    07
    Inbound pipeline share
    Roughly what % of your pipeline / qualified meetings are sourced from inbound or content (not congress, KAM outbound or partners)?
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    08
    Non-branded keyword footprint
    Roughly how many keywords does your site rank for on Google? (Free check: Semrush or Ahrefs)
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    09
    Monthly organic traffic
    Roughly how many monthly visitors does your site get from Google?
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    10
    Active marketing channels
    Which channels are you actively running right now?
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    11
    Content formats in play
    Which content formats do you actively produce?
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    12
    Annual marketing spend
    Roughly what's your total annual marketing budget? (USD, all-in: people, agencies, ads, congresses, MLR, tools)
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    Your scorecard
    Pharma content score
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    Fill in the twelve numbers to see where you sit against the 2026 pharma content benchmark — ~2,000 sites audited, a ~600-domain performance benchmark, a ~250-company active-cohort teardown and ~1,000 marketing job postings.

    Top 3 fixes — ranked by gap
    ·
    Fill in the twelve numbers above and the biggest gaps will surface here, in order.
    The definitive industry analysisState of Content Marketing in Pharma 2026The only empirical study of its kind: ~2,000 pharma sites audited, a ~600-domain performance benchmark across organic, paid, AI-search and martech, a ~250-company active-cohort teardown and a ~1,000-role hiring signal. The exact maturity map, conversion gaps and decision-stage opportunity your competitors do not have.Read the report Content RevOps AuditFind the gaps in your content — and turn it into a pipeline-winning systemA deep operational audit across search, AI visibility, conversion paths and distribution. Key findings, screenshots and concrete fixes — not theory. Delivered in 24 hours, no call required.Get your audit