From $300k to $1M in eComm Revenue
How Manufacturing Brands Win with Search-Ready Video in 2026
Join Content RevOps CEO Stefan and Justin Rinaldi (Director of Marketing, Safety Speed Manufacturing) for a practical session on how manufacturing brands can turn content into a stronger revenue driver using short-form video, better product education, and smarter asset design.
Register for the workshop
It's free. Zoom details sent to your inbox.
Hands-on workshop for manufacturing teams looking for innovative ways to grow
Learn how to generate more revenue without adding more complexity, more headcount, or more wasted spend.
Revenue-Focused Strategy
Learn how stronger content assets help buyers self-educate, self-qualify, and move closer to purchase.
Practical Video Use
See why short-form product and educational video is becoming one of the highest-leverage assets in manufacturing marketing.
Lean Team Execution
Discover what a small team can actually implement without a large production budget or full in-house department.
Better Buyer Experience
Understand how to reduce friction and make it easier for buyers to trust, compare, and take action.
Smarter Channel Thinking
Learn why YouTube should be treated differently from traditional social — and how it supports discovery over time.
Clearer Measurement
Get a better way to think about performance beyond traffic, impressions, and content output.
You'll walk away with:
- A clearer view of how content can support revenue, not just visibility
- Practical ideas for using short-form video across product pages, YouTube, and search
- A framework for improving buyer education without creating more noise
- Better insight into what metrics actually matter now
- A realistic next step your team can apply in the next 30 days
Meet Your Speakers
Stefan Kalpachev is the founder of Content RevOps, where he helps B2B companies turn content into a revenue-facing function rather than a standalone marketing activity.
His background spans content, RevOps, CRM workflows, and growth systems for companies with long sales cycles, high trust requirements, and lean teams. He began his career at Pearson Online Learning and has since worked with organisations including Everlaw, Plaid, OpenSpace, Viz.ai, Fictiv and many others.
Justin Rinaldi is an experienced manufacturing marketing leader working across eCommerce and digital pipeline. His work focuses on improving how customers discover products, engage with content, and move through the buying process across paid, organic, and on-site channels.
He has led initiatives spanning SEO, paid advertising, YouTube, product-page content, chatbot experiences, and broader digital growth programs. His approach is practical and commercially focused, with an emphasis on building systems that support both eCommerce performance and sales enablement.
Notably, his video content strategy increased Safety Speed Manufacturing's ecommerce revenue from $300K to over $1M/year. He also created and implemented a chatbot function on the site that has driven $1.5M in new business since launch.
Justin is a proudly recovered software engineer.
Not a trend talk. A practical playbook.
Built around what manufacturing teams can actually do next.
What Changed
A sharp look at how buyer behaviour, search, and platform environments have shifted.
Case Study
A practical walkthrough of how a lean team used better content design and video to support ecommerce growth.
Repeatable Framework
A simple model for turning content into a revenue-enabling asset across your site, YouTube, and other discovery surfaces.
KPI Shift
A discussion of what to measure now that old publication and vanity metrics matter less.
Practical Prioritisation
How to decide where to start when time, budget, and internal resources are limited.
Live Q&A
Your questions answered by Stefan and Justin.
Who Should Attend
This session is designed for teams responsible for growth, ecommerce, and pipeline performance in manufacturing environments.
CEOs & Founders
Looking for more efficient growth beyond trade shows, referrals, and inconsistent outbound.
Marketing Leaders
Trying to turn content into something that supports pipeline, revenue, and real buyer movement.
eCommerce Teams
Focused on improving product discovery, product understanding, and conversion.
Revenue-Minded Lean Teams
Working with limited time, limited budget, and high pressure to show results.
Whether you lead the business, run marketing, or own ecommerce performance, this session will help you see how better content assets can support revenue growth without requiring a bigger team or more content for the sake of it.
Ready to Build Content That Drives Revenue?
This workshop is designed for manufacturing teams that want a more effective way to support growth through clearer, search-ready, decision-friendly content.
It's built to deliver practical value — not theory — to teams trying to do more with less in a noisier, more competitive buying environment.
Limited seats • May 14th, 2026 • 12:00 PM EDT